Privacy policy

Last updated: August 2, 2026

This Privacy Policy explains how LATENIGHT LIPS COSMETICS & PRODUCTS CORP., operating as Late Night Lips ("Late Night Lips," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit latenightlips.com, purchase or use our products or services, join our marketing programs, or otherwise communicate with us (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, technology, legal obligations, or Services. We will post the revised policy and update the "Last updated" date. Where required by law, we will provide additional notice or obtain consent.

Personal information we collect

The information we collect depends on how you interact with us.

Information you provide

  • Contact information: name, email address, telephone number, billing address, and shipping address.
  • Order information: products ordered, order history, payment confirmation, transaction details, returns, refunds, and customer-service records.
  • Account information: login credentials and account preferences if customer accounts are available.
  • Marketing information: email or SMS sign-up information, preferences, consent records, and responses to our messages.
  • Communications: information you include when contacting support, submitting a form, entering a promotion, or communicating with us.

Payment-card information is handled by our payment processors. We do not ask customers to send payment-card information by email or SMS.

Information collected automatically

We and our service providers may automatically collect device, browser, network, IP address, cookie identifier, page-view, referral, shopping, cart, checkout, and interaction information. We may use cookies, pixels, tags, software development kits, local storage, and similar technologies for site operation, security, analytics, personalization, attribution, and advertising.

Information from third parties

We may receive information from service providers and partners that help us operate the Services, including Shopify, payment processors, shipping and fulfillment providers, customer-support tools, email and SMS platforms, fraud-prevention providers, and analytics or advertising platforms. When enabled, these platforms may include Google, Meta, and TikTok.

How we use personal information

We may use personal information to:

  • provide, personalize, and improve the Services;
  • process payments, fulfill orders, provide tracking, and administer returns, refunds, and exchanges;
  • create and manage customer accounts;
  • respond to questions, complaints, privacy requests, and support inquiries;
  • send transactional messages about orders, accounts, security, or policy changes;
  • send email or SMS marketing where you have consented or where otherwise permitted by law;
  • measure site performance, understand customer interests, attribute campaigns, and present relevant advertising;
  • detect, investigate, and prevent fraud, misuse, security incidents, or unlawful activity;
  • enforce our terms and protect our rights, customers, and Services; and
  • comply with legal, tax, accounting, regulatory, and recordkeeping obligations.

Email and SMS marketing

If you subscribe to marketing, we may send promotional communications by email or text message. Consent to marketing is not a condition of purchase. Message frequency may vary, and message and data rates may apply. You can unsubscribe from email using the link in a message. For SMS, reply STOP to unsubscribe or HELP for help where those commands are supported, or contact hey@latenightlips.com.

We do not sell or share mobile opt-in data or SMS consent with third parties or affiliates for their own marketing. We may provide information to vendors that operate our messaging program, solely to deliver and support that program. For additional program terms, see our SMS Terms.

Cookies, pixels, and advertising

We may use necessary, analytics, personalization, and advertising technologies. Advertising platforms such as Google, Meta, and TikTok may receive identifiers and information about interactions with our Services when their technologies are enabled. They may use that information under their own privacy policies, including to measure advertising or show relevant ads.

Depending on applicable law, some advertising disclosures may be considered a "sale," "sharing," or use for targeted advertising. Before enabling non-essential analytics or advertising technologies where consent or an opt-out is required, we will provide the applicable notice and choices and configure those technologies to respect them. When Site privacy choices or cookie controls are available, you may use them; you may also use supported browser signals or contact us. Blocking cookies may affect some site features.

How we disclose personal information

We may disclose personal information:

  • to vendors that provide ecommerce, payment, hosting, analytics, advertising, messaging, customer support, fraud prevention, fulfillment, shipping, professional, or technical services;
  • to business and marketing partners for permitted services or advertising activities, subject to applicable consent and opt-out rights. This does not include mobile telephone numbers, mobile opt-in data, or SMS consent records, which we do not disclose to third parties or affiliates for their own marketing;
  • when you direct us to disclose information or use a third-party integration;
  • in connection with a financing, merger, reorganization, sale, or transfer of all or part of our business;
  • to comply with law, legal process, or lawful requests; and
  • to protect the Services, our rights, or the safety and rights of customers or others.

Our store is hosted by Shopify. Shopify processes personal information as described in its own privacy notices, including its Privacy Policy and Consumer Privacy Policy.

Third-party websites and services

The Services may link to websites or services we do not control. Their privacy, security, and content practices are governed by their own policies. Review those policies before providing personal information.

Children

The Services are not directed to children, and we do not knowingly collect personal information from children contrary to applicable law. If you believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete it.

Security and retention

We use reasonable administrative, technical, and organizational safeguards, but no system is completely secure. Do not send sensitive information through unsecured channels. We retain information only as long as reasonably necessary for the purposes described above, including to provide the Services, maintain business and transaction records, resolve disputes, enforce agreements, and comply with legal obligations.

Your privacy rights

Depending on where you live, you may have rights to request access, correction, deletion, portability, or information about our use and disclosure of personal information; to withdraw consent; or to object to or opt out of certain processing, targeted advertising, sales, or sharing. These rights may be subject to lawful exceptions.

To submit a request, email hey@latenightlips.com. We may take reasonable steps to verify your identity and authority. We will not discriminate against you for exercising a privacy right. You may also complain to the Office of the Privacy Commissioner of Canada or an applicable provincial privacy regulator.

International processing

We and our service providers may process information outside your province or country. Current and planned processing locations may include Canada and the United States for ecommerce hosting, payment processing, order and shipping support, customer service, email and SMS delivery, fraud prevention, analytics, and advertising when those services are enabled. Information processed elsewhere may be subject to the laws and lawful access requirements of that jurisdiction. Where required, we use appropriate safeguards for cross-border transfers. Contact our Privacy Officer at hey@latenightlips.com to request information about our policies and practices regarding service providers outside Canada, including the countries and purposes relevant to your information.

Contact

For privacy questions, complaints, or requests, contact our Privacy Officer:

Privacy Officer
LATENIGHT LIPS COSMETICS & PRODUCTS CORP.
Operating as Late Night Lips
Email: hey@latenightlips.com
Registered in Edmonton, AB T5J 0G6, Canada